To extend the existing success of the “lyz for Fashion” mirror, which had already impressed in retail with its three adjustable lighting settings, to new markets, especially the residential sector, a presentation in a newly designed setting was to be developed. The goal was to make the mirror more attractive for home use. After a detailed briefing, the design team created a tailored scene. Our 3D visualization team realized the concept with great care and attention to detail, achieving a perfect balance between aesthetics and functionality. Here, too, creating a digital twin played a key role, supported by close and productive collaboration with the client to define the vision and ambience for the product presentation precisely. In parallel, a digital twin was created for another product, and its presentation in a specific setting was realized in coordination with the client. Both projects show the potential of digital product visualization not only to highlight product features but also to create an emotional connection between the product and the potential buyer.
