If you're reading this post, we know that you're selling some type of hardware product to your customers. Since you already have corporate marketing experience, you know how difficult it is to communicate the quality and value of your product to the masses.
This issue is especially true if you're a new company that doesn't have a lot of resources. Such companies cannot afford to rely on expensive marketing measures to publicize the quality of their product. And that's where 3D rendering comes in handy!
With 3D product rendering You can show potential customers the quality of your product without having to spend a lot of money on expensive marketing. It also offers several advantages over traditional image-based marketing materials.
But what exactly is 3D product rendering? Why should you even care about it? What benefits does it have for you? We will answer these questions in this article.
Let's go.
What is 3D product rendering?
3D rendering creates a 3D mockup of your products. These mockups are created in 3D modeling software and can be used as marketing material instead of typical photos and videos.
In contrast to normal photos, a 3D model is more realistic and closer to the real look of the product. In addition, 3D renderings allow your potential customers to interact with the product and look at it from different angles.
Why use 3D product rendering for your product marketing?
The presentation of products is now widely used in various industries. In online stores, for example, they are used to present clothing, household appliances, smartphones, gadgets and much more.
Here are a few benefits of using Product rendering in your product marketing.
1. It allows the customer to explore the product
First and foremost, 3D renderings provide a point of view that is more natural to the human eye. Because everything we see in real life is three-dimensional, customers can't get a reliable idea of what the product looks and feels like with the typical two-dimensional photos from digital cameras — and that's exactly what 3D renderings offer.
Many shops support turning the display 360 degrees. With this feature, customers can rotate the product on their device's screen to see it from multiple angles.
2. It allows you to capture the customer's emotions
It could be that a customer originally intended to buy your product but then didn't do it for various demotivating reasons. To make a successful sale, you need to encourage the potential customer to buy your product. The best way to spark that motivation is with a visual demonstration. People are much more likely to buy from you if they can see and feel the quality of your product.
3D renderings increase the likelihood that the motivational spark will jump over. By interacting with your product and seeing it from different perspectives, they're much more likely to get motivated and place an order right away.
3. It sets the bar for expectations
One of the main reasons why customers return a purchased product is because of unrealistic expectations. If a customer orders something and it doesn't meet their expectations after delivery, they're likely to send it back.
And as you know, accepting returns and issuing refunds is something companies don't like to do.
The main cause of false expectations is poor product presentation. 2D images do not live up to the actual dimensions and design of your product and create unrealistic or false expectations among customers.
With 3D product presentation, you can give customers the opportunity to interact with your product and view it from different perspectives before they place an order. This in turn reduces the likelihood of returns.
4. You stand out from your competition
Although 3D renderings are affordable today, many “old-school” companies have not yet adopted them. They still rely on typical photos to market their products.
To stand out from the crowd, you need to use 3D rendering on your website. Visitors will remember you as the website that offers “rotatable 3D images” of the products on sale.
Ultimately, with 3D rendering, you can build a unique brand image that stands out from your competitors.
5. You save money
It may be surprising, but 3D product renderings can be cheaper than typical product photo shoots.
Professional product photographers often charge a large amount of money for a large number of images, which is necessary if you want to market a product in the traditional way. Even then, the end result may not be satisfactory and you may have to pay for a new photo shoot.
On the other hand, 3D renderings can be affordable, provided you hire a talented and competitive person to do the job.
6. You save time
Ordering a 3D render of your product is much faster than hiring a studio for a photo shoot.
You'll also need to do a new photo shoot if you need to rework your product and reflect the changes in your marketing material. However, if you rely on 3D renderings, you can make changes to the mockup quickly and easily. You don't have to build it from scratch.
conclusion
The 3D rendering market is booming at a rapid pace, and with good reason. It offers you a number of benefits that you can't achieve with traditional, image-based marketing material.
In this article, you'll learn everything you need to know about 3D rendering. If you haven't integrated 3D rendering into your product marketing yet, what are you waiting for?