Although the trend towards 3D advertising may seem like just another gimmick, it offers real benefits to businesses of all types. Advertising is always a game of chance. It is difficult to predict whether the time and financial investment will pay off or whether these resources should not be better spent elsewhere. However, when you invest in 3D ads, you can benefit from a variety of benefits that are worth the money.
What is 3D advertising?
3D advertising is a new and growing form of digital marketing that, in contrast to other quirky and repetitive forms of digital marketing, creates another level of interactivity between the consumer and the company. For example, when a consumer views an ad on their mobile device that uses augmented reality (AR) to immerse them in a three-dimensional experience, they can rotate the display 360 degrees. AR is changing the way consumers perceive advertising by allowing them to experience it at extended scales.
Benefits of 3D advertising
3D is a major step forward in media technology and has many advantages over traditional media such as television, radio and print media. In particular, due to their interactivity, they are much more impressive than standard advertising. Other clear benefits of 3D advertising are listed below:
Visualize your brand
3D advertising is an innovative and unique way to reach your audience by touching their hearts and minds.
It is a new way to visualize your brand and a powerful tool for customer loyalty. It was first developed in Japan at the end of 2010 and has since been quickly adopted by several brands in France and other European countries. The principle is simple: A hologram or an animation appears on a screen that serves as a projection screen. Several brands have already launched their own 3D advertising campaigns and are taking full advantage of this new technology.
Engage Your Audience
As 3D ads create a more immersive experience, it's easy to see why many brands are using this technology as a creative way to engage their customers. For example, you can use 3D ads for game levels and in-app promotions to get people to interact with your brand. As they attract attention, companies have found that they can increase engagement rates by 10 to 40%. Meaningful interactions are critical if you want your customers to trust and identify with your brand. If you're looking for new ways to stand out from the crowd and reach customers through digital advertising channels that offer high engagement rates at a low cost per click, explore the possibilities of 3D advertising!
3D ads keep users engaged for longer
3D advertising is incredibly appealing and fun to watch. They're much more appealing than traditional ads because they're not just static images. Users must react to and interact with them to navigate through them. This keeps users engaged and engaged, as opposed to passive viewers who simply skim over a traditional ad on their phone or computer screen. 3D ads are more memorable: With 3D ads, it's harder for users to forget where they saw an ad or what it looked like. Nonetheless, it is always helpful to include a clear call to action. When they see an advertiser's logo in real life, on social media, or anywhere else, they'll remember that company later!
3D advertising helps brands cut through the noise
Marketing messages are no longer taken at face value. If a company today wants to make a lasting impression on consumers, it must create something that stands out from the competition and creates a certain level of interest among the audience. 3D advertising is not only eye-catching in a crowded marketplace, but also helps companies build their brand recognition by focusing on their message. Regardless of what type of business you own or operate, here are just a few ways 3D advertising can help you increase your brand recognition:
Better conversion rates
The goal of advertisers is for as many people as possible to see their product. But if you're looking for conversions — sales, signups, or other meaningful measures of engagement — you want your product to reach those who are most ready to do so. 3D advertising is so effective because it is aimed precisely at this target group. Let's take billboards as a counterexample: They may attract a lot of attention, but they don't really say much about your offer (and often have a vague text that doesn't convey an effective message). With 3D ads, you can create any image and place it right where it'll be seen by those who are most likely to convert as a customer.
3D advertising can help you collect valuable data
3D advertising is an incredible opportunity for brands and companies. With this technology, you can collect valuable data that can help you make important business decisions later on. Whether it's market analysis or collecting information about a specific population group, 3D advertising gives you all the answers in a single ad! Companies can also use 3D ads to determine their audience's responses to specific demographics, such as gender and age group. All of these insights will help your business create better ads overall!
conclusion
If you want to sell something with a 3D ad, you need to get the attention of your audience. What good is an ad if it catches the eye but doesn't make you think about your product or service? They want people to remember that 3D ad long after they've walked past it on a busy street. Thankfully, there are professional companies that specialize in creating custom ads for every company and product you can think of. Nowadays, you can find everything from inflatable 3D figures to huge, revolving building commercials for well-known brands. Get someone on board who knows what they're doing and your brand will attract attention in the blink of an eye!
If you're interested in advertising on a new medium, we'd love to work with you to create 3D ads. Our team of experts can design ads based on your existing logo or branding. We can then tailor them specifically to your company and ensure that they are presented in an eye-catching way. Give us a call today and tell us what you need!