For the launch of the “lyz for glasses” product series, tailored to the optician market, sophisticated product visualizations in a specially designed optician store setting were required. The task included developing digital replicas of the products “optician mirror as a room divider on a table”, “contact lens mirror set into a table” and a personalized “laser-engraved mirror with a quote and glasses”. After a detailed briefing process, the client's wishes and ideas were recorded. The design team then created a concept that the 3D team realized true to life. In the following revision rounds, working closely with the client, we were able to develop a scene that not only highlights the product features but also builds an emotional connection with the potential buyer. This project impressively demonstrates the efficiency and added value of digital visualizations compared to traditional product photography by offering a versatile, cost-optimized solution for product presentation and advertising on various platforms.
