For the launch of the e-cigarette brand “Cubar”, the focus was on establishing a strong market position. The project goals included presenting the individual flavors in the online store, showcasing the products stylishly on social media and developing advertising posters for sales partners. In close consultation with the client, the image atmosphere and emotions were defined, after which the design team developed a visual concept that was realized with 3D visualizations. Creating digital product twins enabled a wide range of staging options, which helped Cubar enter the market quickly and achieve its first sales successes.
